If you thought we didn’t have enough women in sales – and we don’t! – we have even less women in sales engineering roles. In this interview I talked with Diana Cappello a lead sales engineer with Clari. You’ll find out from Diana why she loves being a sales engineer, and you’ll learn some things about her role that may surprise you.
Diana’s journey to becoming a sales engineer.
What she loves about the role and what her typical day looks like.
How she supports her sales counterparts in achieving quota objectives.
Traits that successful sales engineers have in common.
How sales engineers and account executives who have great relationships can work together to compress the sales cycle.
Why you don’t need an MBA to become a sales engineer.
Finally, at the end of the interview you will learn a little about how Clari helps sales organizations deliver accurate forecasts, focus on the right deals and identify pipeline risk.
If you’d like to learn more about a career as a sales engineer, I encourage you to reach out to Diana to talk with her about it.
Listen and enjoy the interview!
Diana Cappello brings over 15 years of experience in sales, marketing and revenue operations to her current role as Lead Sales Engineer at Clari. Prior to Clari, she was a SE Manager at Apttus. And before becoming a SE, she was a Business Systems Manager for several startups. If she’s not selling through demos, you can find Diana exploring Tahoe with her husband and 2-year-old daughter.
Thanks to our Sponsors!
This podcast is presented by our Elite Sponsor, Microsoft. Corporate Vice President and Channel Chief Gavriella Schuster, along with other female leaders in the company, are driving for change, trying to bring more women into the technology industry. Gavriella and Microsoft are committed to giving “young women better role models and a stronger voice to all women.” You can hear more from Gavriella and other Microsoft leaders, on the Microsoft Partner Network podcast. Or visit partner.microsoft.com
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