I talked with Brooke Bachesta an SDR Manager at Outreach, a leading Sales Engagement Platform about her passion for diversity and inclusion and specifically, bringing more women into sales and sales development organizations. She is a thought leader that has been published in publications like Forbes, Apple News and Sales Hacker. Recently, she was recognized as a Girls Club Sales Women to Watch in 2019.
Here’s what we talked about:
- The hiring process at Outreach and the sellers persona’s Outreach looks for in their hiring process.
- How Outreach goes about ensuring that there’s diversity in the sales organization.
- The types of events that Outreach uses to in draw recruits who might not be considering a career in sales.
- Hiring diverse groups is the starting point and retention of top talents is equally important. We talked about what Outreach does to encourage retention.
- How Brooke and others at Outreach continue to encourage and foster a culture of diversity and inclusion.
- How Outreach leverages the super-special-awesome-skills of the reps they hire while enforcing organization wide KPIs. Example: Rep says “I don’t need to cold all because I book all my meetings via email.
And more. Listen and enjoy the interview!
Brooke Bachesta is an SDR Manager at Outreach, a leading Sales Engagement Platform. She is passionate about diversity and inclusion and specifically, bringing more women into sales and sales development organizations. She is a thought leader that has been published in publications like Forbes, Apple News and Sales Hacker. Recently, she was recognized as a Girls Club Sales Women to Watch in 2019.
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